Alexander Rose Case Study
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Established in 1994, Alexander Rose is a leading supplier of high-quality, stylish garden furniture. Most of what they make has been traditional wooden furniture, but in recent years, they have expanded into other areas like metal, weave and rattan. The company supplies most of the UK – around 60% of the garden centres- and the products come from various countries around the world, ready for distribution from their large warehouse in Burgess Hill, West Sussex.
Get a quoteWe spoke to Managing Director Aran New, who explained how they had worked with Tomsetts for over 20 years and considered them a trusted partner. ‘We have requirements that are a little out of the ordinary in terms of our haulage needs because many of the products we supply don’t palletise in the normal fashion. We can’t always send them out on euro pallets or standard pallets; they are over-height or overweight, so you need a partner willing to be flexible with their pallets to get them out at a reasonable price.
On a per-month basis, Alexander Rose averages around 200-300 pallets per month, of which 70% would be between Feb and August. This is normal for a seasonal business such as garden furniture, and regular loads of unusual shapes become the norm.
Aran explained, ‘It really comes down to the relationship. There are always issues, and there always will be issues every season, but being able to pick up the telephone to a trusted partner whereby you can explain these issues and solve them without it being a box-ticking exercise or without you being a commodity to them. We have a very personal relationship with Tomsetts, and we place a very high tariff on that.
Everyone needs to make money. Everyone is in business, and you know that from both sides, the partnership needs to work. It’s that understanding, with a business partner for 20 years plus, because if they didn’t understand these things, then of course we would have looked elsewhere long before now. There are many pallet networks out there.
These guys take the time to come and see us; we do regular reviews, they are very flexible on their tariffs, they are flexible if we have bizarre pallet sizes, shapes, weights and all that sort of thing, and their service is reliable. That is something that these days is not always the case. So, we know if we have an urgent job with an important customer, we have a partner we can rely on.’
‘It’s a very personal relationship Alexander Rose has with Tomsetts, and we place a very high tariff on that.’ Aran New
Regardless of volume, our expertise and drivers will ensure your pallets reach their destination intact and on time.
In addition to delivering palleted goods, we handle smaller shipments and parcels that might require some specialist care.
Send palletised freight consignments across Europe. We handle customs clearance and admin.
International air freight to Europe, the Far East, and exciting markets worldwide. Door to airport service.
Flexible storage solutions available including goods in, despatch and delivery options.